Market your small business ASAP
When you’re a small-business owner your priority is not to make the most amount of money possible. You don’t cut corners, you don’t take advantage of your customers, and you care about so much more than just numbers. You and the 33 million small businesses currently in the United States (Natarajan, 2013) care about making a difference.
Your business is for your community and at Phoenix we heavily empathize with that. We love the personal connection that comes with spreading awareness of your company through flyers and word-of-mouth. If you’re ready to grow, we will help you reach even more of your community members who will love your products and services in ways that remain true to your passion.
You want to know what more encompassing marketing strategies would look like, and that they actually work. You’re in exactly the right place. At Phoenix, we have Experts who can help you with everything from branding to website design and maintenance, to social media and digital management. Through these services, we’ll get awareness of your business and your message to many more community members.
Social Media
Most likely you’ve encountered quite a few ads on social media yourself. Social media has drastic effects on consumers with 74% of them relying on social media to guide their purchasing decisions (Shepherd, 2021). Beyond swaying existing opinions, marketing through social media is a great way for people to get to know new businesses. 55% of consumers learn about new brands through social media and 85% of them agree that social data is the primary source of business intelligence (Kyamko, 2023).
Branding
A company’s branding consists of the visual components that link all parts of a business together. Branding consistency can increase revenue by 20% and having signature brand colors boost brand recognition by 80% (Rico & Kraus, 2023, July). Branding will increase how much people trust your company and 46% of consumers say that they would pay more to purchase from brands they can trust (Mohsin, 2023).
Website
Your website is a crucial component of how people learn about your company and your products and services. 57% of users won’t recommend a company with poor mobile web design and 38.5% of users judge a business by how its website looks at first glance (Rico & Kraus, 2023, September). Users form an opinion about a website in 0.05 seconds (Haan, 2023). The Experts at Phoenix will make sure your website looks and functions perfectly and that people can easily find it. Only 25% of people go to page two on Google (Marino, 2024) and our Experts will make sure your business reaches more consumers.
Email Marketing
Your clients’ email inboxes offer exceptional marketing potential. Up to 22% of all email campaigns are opened within the first hour of sending (Kyamko, 2023). Email marketing returns $36 for every $1 spent (Marino, 2024). At Phoenix, we will help you keep your clients in the loop.
Marketing can feel overwhelming and unattainable for small business owners. At Phoenix, we will take that pressure off your hands and let you focus on your passion. Let us market for you and watch your business grow.
Written and researched by Felicitas Angerer
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References
Haan, K. R. (2023, February 14). Top Website Statistics For 2023. Forbes. Retrieved December 15, 2023, from https://www.forbes.com/advisor/business/software/website-statistics/
Kyamko, M. (2023, November 30). 40 Small Business Marketing Statistics and Trends for 2024. Crowdspring. Retrieved December 15, 2023, from https://www.crowdspring.com/blog/marketing-statistics/
Marino, S. (2024, January 25). 180+ Strategy-Changing Digital Marketing Statistics for 2024. WordStream. Retrieved January 30, 2024, from https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
Mohsin, M. (2023, April 8). 10 Branding Statistics You Need to Know in 2023. Oberlo. Retrieved December 15, 2023, from https://www.oberlo.com/blog/branding-statistics
Natarajan, V. (2023, March 1). Small Business Marketing Statistics That Every Entrepreneur Should Know in 2023. LinkedIn. Retrieved December 15, 2023, from https://www.linkedin.com/pulse/small-business-marketing-statistics-every-should-know-natarajan/
Rico, A. R., & Kraus, E. (2023, July 3). 40+ Branding Statistics Every Small Business Should Know. Fit Small Business. Retrieved December 15, 2023, from https://fitsmallbusiness.com/branding-statistics/
Rico, A. R., & Kraus, E. (2023, September 21). 47 Website Statistics, Trends & Insights (2023 Update). Fit Small Business. Retrieved December 15, 2023, from https://fitsmallbusiness.com/website-statistics/
Shepherd, M. (2021, March 17). Small-Business Marketing Statistics and Trends. Nerdwallet. Retrieved December 15, 2023, from https://www.nerdwallet.com/article/small-business/marketing-statistics-for-small-business