Hybrid Market Surveying

The Goal

Combining digital and in-person market surveying, is intended to obtain a comprehensive and nuanced understanding of your target market. By integrating the broad reach and efficiency of digital surveys with the depth and personal touch of in-person interactions, businesses can gather a diverse range of insights. This blended approach allows for capturing both quantitative data and qualitative feedback, leading to more accurate and actionable insights. As a result, you as a business owner can better tailor your products, services, and marketing strategies to meet your customer needs, enhance engagement, and drive growth through a well-rounded understanding of their market.

What's Included:

• Audience Analysis
  • Sit down with one of our Experts to gain an understanding of
    your struggles, your wants, and the type of clientele/customers
    you want to draw in
• Digital Survey Creation
  • Based on the audience analysis, the Phoenix Experts will create
    a digital survey that best helps you and your business gain an
    understanding of the experience your community has related
    to your business, things they like, things they don’t like, and any
    other valuable input
• In-Person Survey Creation
  • Based on the audience analysis, the Phoenix Experts will
    create a survey script and questions that best helps you and
    your business gain an understanding of the experience your
    community has related to your business, things they like, things
    they don’t like, and any other valuable input
• Survey Delivery
  • Get your survey up and running by delivering the information
    where it will get the most interactions and answers both online
    and on the streets
• Data Collection and Breakdown
  • Using Expert analysis, the Phoenix Experts will breakdown the
    collected data from the survey to give an accurate and thorough
    analysis for your to gain that much needed understanding of
    your community and foundation